Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange
نویسندگان
چکیده
Introduction The Conceptual Model Vendor Characteristics Perceived Security of Transactions and Concern for Privacy Consumer Characteristics Data Likelihood of Electronic Exchange (PUR) Model Development Results Additional Analyses Implications of the Study and Future Research Footnotes References About the Authors
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ورودعنوان ژورنال:
- J. Computer-Mediated Communication
دوره 5 شماره
صفحات -
تاریخ انتشار 1999